Tuesday, March 10, 2009

Licensing agreement signed with Marvel Entertainment Inc.

3rd March 2009

Licensing agreement signed with Marvel Entertainment Inc. Playtech's branded casino game portfolio to include Marvel film properties such as The Incredible Hulk and the Fantastic Four

Playtech (AIM: PTEC), the international designer, developer and licenser of software to the online and land-based gaming industry, is pleased to announce that it has signed a landmark, exclusive multi-year licensing agreement with Marvel Characters B.V., a wholly owned subsidiary of Marvel Entertainment, Inc., to use Marvel's motion picture brands.

Under the terms of the licensing agreement, Playtech will have the right to use iconic Marvel film brands such as "The Incredible Hulk", "Fantastic Four", "X-Men", "Iron Man" and "Blade", amongst others. The Company will be able to use these brands across all of its gaming products including casino, poker, bingo and on all of its platforms, online, mobile and T.V. platforms, as well as on server-based gaming terminals, via the Playtech subsidiary, Videobet.

Mor Weizer, Chief Executive Officer of Playtech, commented:

"This agreement is a major stepping stone for Playtech, as it will greatly extend the commercial appeal and cross-selling opportunities of our products. Branded slots are a good way of diversifying our product and attracting new players. Our customers can now enjoy games with Playtech's market leading software featuring up-to-date Marvel film characters, which have a truly mass market appeal. The proven strength of these brands will allow our licensees to gain market share using the strength of our product. We look forward to working with such a globally renowned and respected company as Marvel to provide an exciting gaming experience for our customers and their players."

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