Thursday, March 05, 2009

Marvel Positives Trickle Down to CryptoLogic - 26th February 2009

Higher profits and expanding markets for Marvel Entertainment may lead to a trickle-down effect for CryptoLogic Limited (CRYP: 4.24 -0.24%). CryptoLogic has exclusive gaming and casino rights to Marvel comic book characters, whose brand recognition is rapidly growing.

Marvel reported this week earnings per share ten percent over industry estimates, plus a growing number of new forms of exposure for company brands. Characters such as Spider-Man, Iron Man, and the Incredible Hulk received boosts in public recognition through highly successful movies.

CryptoLogic had previously based casino games on many Marvel superheroes, such as X-Men, Spider-Man, and the Silver Surfer. New games this year from the slot manufacturer featuring the Hulk and Iron Man move to take advantage of the increasing Marvel brand power.

CryptoLogic also recently signed a licensing agreement with DC Comics, Marvel’s main competitor, allowing CryptoLogic to keep total control of comic superheroes in the gaming industry. The DC brand includes Batman and Superman, the two best-known comic heroes in the world.

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